Honda car brand Acura is urging Instagram users to share with you videos of these “super handling” basketball skills in the game or perhaps everyday situations over the NCCA March Madness tournament, as outlined by a press announcement. The brand will repost the very best #SuperHandling?Challenge videos to Instagram Stories, where ESPN analyst and host Jay Williams provides commentary on fans’ top moves.
Acura also teamed up with sports commentator Filayyyy, that has 1.3 million followers on Instagram, along with social websites influencers inside basketball and sports communities to market the difficulty. The campaign will probably be featured on ESPN and CBS Sports’ digital platforms, in conjunction with ads and homepage takeovers from March 15 to April 8.
Acura offers run additional creative while using tagline “Prove your #SuperHandling” that has the Acura RDX midsize SUV. Acura’s basketball campaign will find additional media outlets, including the Bleacher Report, NCAA homepage and also the NCAA’s FireTV sponsorship.
Acura’s #SuperHandling Challenge urges men and women to engage in an offer that features a popular social websites app like Instagram plus the digital platforms of more established media channels,?like ESPN and CBS Sports. The campaign, a use on Acura’s Super Handling All-Wheel Drive technology that could be in five of six the carmaker’s models, lets people create humorous versions of sports highlights reels which might be popular fodder for sharing online.?
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Acura’s campaign has come about as business reported strong sales growth and development of 11% originating from a year earlier to 12,213 vehicles in February. RDX sales surged 32% to 4,965 units, a February record as well as the ninth straight month of record sales. The RDX’s strength in excess of comprised for your slump in car sales as U.S. consumers showed a greater preference for SUVs. U.S. light-vehicle sales slid 2.9% in February as cold weather, the after-effects on the 35-day U.S. government shutdown and worries about federal tax refunds slowed dealer visits, Automotive News reported.
Viral sharing could give Acura a way to extend its reach while engaging Instagram users using its brand, throughout the closely-watched March Madness basketball tournament. Not too long ago, March Madness TV advertising rose 5.4% a great estimated $1 billion despite culminating from a championship game whose audience slumped 28% to 16.5 million viewers, per iSpot.tv data cited by MediaPost.
Acura has long been active on social networking in the past year to attain younger adults, who are more likely than older generations to consume content on smartphones. In January, business debuted an interactive experience on Facebook Instant Games that permit tire-kickers virtually test-drive a completely new 2019 sedan. On a monthly basis prior, the luxury carmaker launched a motor vehicle customizer on Instagram Stories?that allowed users to virtually build their dream car with a digital sticker pack and animated Giphy stickers.