- Viacom-owned Comedy Central unveiled a brand new YouTube channel, Comedy Central Originals, that could feature new and returning shows, stand-up comedy specials and social network content,?Variety reported.?
- The network already features a main YouTube channel featuring programs like “Mini-Mocks,”?a mockumentary series, however it is mostly linked to the existing TV content. The network saw an opportunity for some other channel for their digital-only content,?including new shows like “Shane Torres Conquers Your Fears” and “wellRED Comedy,”?a sketch series.?
- Production on Comedy Central Originals shall be spearheaded because of the Viacom Digital Studios unit that debuted eighteen months ago to aid the network’s verticals expand their digital and social media footprint. The modern digital originals will additionally be pushed out on Comedy Central’s official site, social platforms and also the Comedy Central Stand-Up YouTube channel launched last fall, which featuring above 200,000 subscribers.
Comedy Central rolling out a YouTube channel entirely committed to digital originals shows just how the TV network and parent company Viacom are ramping up a push to check out eyeballs – especially among younger viewers like millennials – since they gravitate toward digital screens. Digital content is usually cheaper and much better to produce than traditional TV programming, producing faster turnarounds.?
The new channel also aligns with Comedy Central’s initiative to a target more digital-savvy audiences as cord-cutting will continue to accelerate. Not too long ago, the network doubled its digital footprint, reaching above 5 billion video views and nearly 10 billion minutes of watch-time, as outlined by Variety.?
Viacom has continued in an attempt to sharpen its digital skills in an approximate niche for TV growth.?It’s enacted an equivalent technique for kid-focused Nickelodeon, developing a stronger stable of digital content, tapping Generation Alpha social influencers to star in new programming and tying mobile integrations in the linear viewing experience in recognition from the growing using smartphones among younger users.??
Beyond internal investments in their digital studios team, the organization has tapped more outside partners and acquisitions to strengthen its strategy. It recently partnered with Twitter, such as, on original video content featuring talent from the BET, Comedy Central and MTV networks.?Viacom also last summer bought AwesomenessTV, an electric media company that targets Gen Z audiences.??