• Expensify, the developer of your expense management app, has previewed its first Super Bowl ad with a comedic music video starring rapper 2 Chainz and actor Adam Scott. The songs video has images of receipts placed on such as cars and champagne that viewers can scan together with the Expensify app for an opportunity to win cash or maybe the actual items, per a statement.
  • The “Expensify This”?video is part of yourrrre able to send “You Weren’t Born to accomplish Expenses” campaign that has a 30-second spot set to air throughout the Super Bowl’s second quarter.?The Super Bowl ad may also be “expensible” and reveal any prize.
  • The prizes include an ice-sculpted sports car,?Audi R8, jet ski, diamond-encrusted football in addition to a gold bust of two Chainz. Expensify developed the campaign with creative agency JohnXHannes New York.

Expensify’s multimedia campaign combines a number of elements that likely will help drive downloads of the app, that has been ranked No. 97 among business apps in Apple’s App Store from press time. Beyond boosting downloads ahead of a likely surge once the Super Bowl spot airs on Feb. 3, urging viewers to have interaction using a TV commercial via a smartphone could deepen the engagement with the app and highlight its key feature: the automated tracking of expenses by scanning receipts.??

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Expensify’s?campaign is clearly aimed at a younger audience that’s more likely to recognize 2 Chainz, who’s got recorded several hit records possesses appeared as being a guest on a multitude of hip-hop tracks. The rap-friendly, tech-savvy audience might be more prone to use mobile apps to assist manage their finances than older generations.

However, Expensify’s campaign is available as research suggests that hardcore football fans will be too involved in watching the sport to apply mobile apps. Just 14% of football fans make use of web 2 . 0 through the big game, in comparison to 39% of general consumers, reported by the latest survey from mobile video ad network AdColony.?

Expensify, utilized by 60,000 businesses worldwide, is one kind of two financial companies which have announced they’re advertising?in the big game. Intuit’s TurboTax?is wanting the sixth straight year as Americans enter tax season.